What's The Deal With LinkedIn? Generating Commercial Leads With Automation For Contractors

 

WHAT'S THE DEAL WITH LINKEDIN? GENERATING COMMERCIAL LEADS WITH AUTOMATIONS FOR CONTRACTORS.

A friendly hello to the contractor community out there! My name is Reg from The Contractor Social Media Guru. We're a social media marketing agency niched down in contractor marketing. 

It's been way to long since I've had the chance to sit down and write to everyone. Welcome to all the new readers and welcome back to everyone that frequents our blog. Today we're talking about something everybody wants a piece of! Commercial leads.

It's public knowledge to you by now that commercial leads don't just come falling out the sky, in fact, they're rather difficult to come across if you're a contractor new to the commercial space.

Today's entire blog is dedicated to teaching you how we generate commercial leads on LinkedIn for our clients 100% autonomously. Without wasting any time further, let's dive right in.

Oh, before I forget. You can check out the rest of our blog @ www.thecontractorsocialmediaguru.blog or you can click the button below. 👇

A SHORT INTRODUCTION TO LINKEDIN AND AUTOMATION.

If you're no stranger to social media then you've probably heard about LinkedIn, but what exactly is LinkedIn and what is built to do? To keep things simple, LinkedIn is like the Facebook of the business world. People come here to hire new staff, post & talk about work & their careers and to meet new potential prospects or clients.

With all the recent interest in automations & artificial intelligence we couldn't help but ask ourselves how we could leverage the above to benefit contractors. Before I knew it, we found ourselves diving down a rabbit hole of new softwares & A.I tools and before we knew it we had come up with the perfect challenge! Generate commercial leads through LinkedIn using automation & A.I. 

Here's a breakdown of how we it works and how we did it.

WHAT DO YOU NEED?

The best part about all of this is it isn't rocket science getting this all set up. All you're gonna need are a few key elements to make sure everything runs as smoothly as possible. Another thing to note is you can do this with automation and skip the A.I part ( I usually prefer this, it just makes everything feel a lot more personal. )

Here's a list of the things you'll need:

1. A well optimized LinkedIn profile that is fulling complete will all your info & fully branded.

2. Automation software such as Ulinc or Leonar

3. Sales Navigator ( LinkedIn Software used to refine audiences )

4. ChatGPT ( Optional )

YOUR LINKEDIN PROFILE.

This is arguably the most important part of the whole entire process. Here, you are 100% reliant on your profile & the way it is set up in order to build trust and look like you're the real deal.

This means that you're going to have to do a few optimizations to make sure you look the part. I'd recommend starting off by filling out your whole entire profile. 

That means listing as much professional information relevant to your industry on your info section. You can do this by editing your profile. I'd also recommend swopping your profile into a "creators" profile. This way you can see how well your personal content you post is doing.

The branding on your profile is important too because it shows potential clients or prospects who they're going to be working with. If you've put the hard work into your brand then you're gonna want people to know where you come from.

Your LinkedIn profile cover image is a great place to do just this. Including things like a photo of yourself in uniform, trust badges, previous work & your contact information helps show authority & it shows you mean business, which is exactly what you want when you're trying to nail your first big commercial project.

AUTOMATION SOFTWARE

This is another EXTREMELY important part of the puzzle. The outreach software. There are tons of options out there right now so we'll leave it up to you to decide which is best. They're all essentially the same thing with a different interface so I suppose its left up to choice.

Our preferred software goes by the name of Ulinc. The platform is currently operating under an "invite only" policy so unless you've got a friend currently using it, we'd recommend jumping onto Google to see what else is out there.

What makes the software important is the fact that it not only allows you to automate the outreach process, but it also allows you to track response rates and other important information which can be used later to make finer adjustments to your campaign.

You'll also be using your software of choice to set up your "Steps" or outreach messages as they're more commonly known. The way this is done is important because this is where you make or break your efforts.

You don't want to come across as a robot and you definitely don't want to sound like you're trying to sell yourself so taking the time to give this a personal touch always helps.

Be sure to set up at least 5 steps which include follow up messages ect. The great thing about including extra steps is it ensures that your message wasn't perhaps missed or overlooked. You can also set the time period between messages to make the automation seem more "natural". The most successful campaigns are the ones that seem the most human.

SALES NAVIGATOR

If you're serious about generating leads online then Sales Navigator is going to blow your mind. The software is owned & created by LinkedIn themselves meaning it integrates perfectly with their platform.

The reason Sales Nav is so vitally important to this process is because it helps us refine our audience that we are targeting to make sure we don't waste our automation software's  "precious time" ( The automation software is built to make LinkedIn think it is natural and user controlled. )

Sales Nav gives you control over parameters like geographical location, company position & many more. This gives you the ability to really hone in on your ideal audience. We'd share the ideal people to target here but we know there are prying eyes so we're going to keep our secrets safe until you reach out to us. ( We need to be sure you're a contractor before we tell you )

Once you've refined your perfect audience, you'll find the link you need to paste into your automation software in your search bar at the top of your browser.

CHATGPT

We're almost 100% percent sure that ChatGPT needs no introduction but for those of you who don't know, she's an Artificial Intelligence copy writer used by industries all over the world to generate everything from scripts to motivational letters and everything in between.

If you're not feeling up to writing you own outreach messages, then she's gonna come in handy for sure. you can check the bot out here by clicking www.chatgpt.com

MY CLOSING 2CENTS ON THE MATTER

Honestly, we could all do with a bit of extra time and we sure as hell aren't going to turn down the dollars either right? In my mind this is a great way to generate commercial leads on autopilot and it makes perfect sense if you've got the knowledge and the capacity to handle the work.

We've set this up for 3 contractors in 3 different states so far and the results speak for themselves. I'd also like to mention that we are in no way hiding the perfect audience from contractors at all and would be more than happy to share the info with you. We're just not looking to share our secrets with other marketing agencies just yet. 😏

If you'd like to know more about the perfect audience, click the button below and drop me a DM👇

As always, we're here to help and we're going no where anytime soon ( That we know of at least. ) We're dedicated to helping you into the POWERSEAT of your market through the implementation of result driven social media marketing strategies. The best part about our efforts is they're 100% Ad spend FREE meaning all your leads are generated organically.

If you'd like to connect with me sometime to chat about your contractor business' social media then all you have to do is click the "Book Now" button below!

I appreciate you taking the time to read our blog today and I wish you a kick ass day out there today! 🔥